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Uniform prices for differentiated goods: The case of the movie-theater industry

http://www.firstlight.cn2015/7/17

[作者] Barak Y. Orbach Liran Einav

[单位] Department of Economics, Stanford University

[摘要] Since the early 1970s, movie theaters in the United States have employed a pricing model of uniform prices for differentiated goods. At any given theater, one price is charged for all movies, seven days a wee…

[关键词] Antitrust Motion pictures Uniform prices Paramount decrees

Since the early 1970s, movie theaters in the United States have employed a pricing model of uniform

prices for differentiated goods. At any given theater, one price is charged for all movies, seven days a

week, 365 days a year. This pricing model is puzzling in light of the potential profitability of prices that

vary with demand characteristics. Another unique aspect of the motion-picture industry is the legal

regime that imposes certain constraints on vertical arrangements between distributors and retailers

(exhibitors) and attempts to facilitate competitive bidding for films. We explore the justifications for

uniform pricing in the industry and show their limitations. We conclude that exhibitors could increase

profits by engaging in variable pricing and that they could do so more easily if the legal constraints

on vertical arrangements are lifted.

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原文发布时间:2015/7/17

引用本文:

Barak Y. Orbach;Liran Einav.Uniform prices for differentiated goods: The case of the movie-theater industryhttp://hftc.firstlight.cn/View.aspx?infoid=3522715&cb=Z06860000000
发布时间:2015/7/17.检索时间:2024/12/16

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