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What are the success factors for Spanish textile firms? An exploratory multiple-case study
textile innovation textile/clothing sector SME Spain
2009/6/17
The objective of this article is to identify differential traits of successful SMEs in comparisonto average SME firms in the textile and clothing sector. The method used is the multiplecase-study of 1...
Critical Success Factors for International Fashion Retailers Entering Foreign Marke
international fashion retailer fashion, retailing entry marketing strategy
2009/2/16
Within Europe there are a variety of fashion-clothing retailers, ranging from local clothing and department stores to internationally active fashion retail chains. When initiating an internationalisat...