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Visual Communication across Cultures A study of visual semiotics in Japanese and British advertiments
Culturally conditioned visual communication visual grammar underlying value systems spatial semiotic systems
2009/8/20
In this paper, I question the notion that "The Visual" is a culturally transparent means of communication. I will be demonstrating how different cultures (Japan and Britain) use the resources of visua...
Applied Semiotics/Siotique appliqu is an academic journal devoted to literary semiotic research. Published at the Department of French Studies of the University of Toronto, the review appears in print...