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Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
Rangan, V. Kasturi;Malcolm P. McNair Professor of Marketing in Harvard Business School（图）
Rangan, V. Kasturi Professor Marketing Business
2011/11/2
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Soc...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
business information environment workplace information literacy information literacy training
2011/10/5
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
Rohit Deshpande;Sebastian S. Kresge Professor of Marketing in Harvard Business School（图）
Rohit Deshpande Sebastian S. Kresge Professor Marketing
2011/9/29
Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he currently teaches in the Owner/President Management Program and in other executive education offering...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
information resources information literacy training
2011/9/24
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
Rhetoric in the Language of Real Estate Marketing
Aristotle Housing economics housing market real estate brokerage
2011/9/11
'Des. Res.', 'rarely available', 'viewing essential' - these are all part of the peculiar parlance of housing advertisements which contain a heady mix of euphemism, hyperbole and superlative. Of inter...
Dimensions of relationship marketing in business-to-business financial services
continual management Relationship marketing satisfaction and communication
2011/8/21
Relationship marketing (RM) is frequently employed by firms to improve their dealings with customers. Despite the absence of a universally acceptable definition of RM, it has gained considerable inter...
Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...
For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important...
《Marketing science》（图）
Marketing science 营销学
2010/2/4
Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at impr...
Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and pra...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2009/5/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...
The Department of Management and Marketing at the University of Melbourne
Human Resource Management 人力资源管理 Operations Management 生产管理 Marketing 市场学
2007/12/26
The Department of Management and Marketing at the University of Melbourne was initially formed in January 1998. Originally the Department of Management, in May 2006 our name changed to Department of M...
May 29 2007，Expert advice on marketing is top of the wish-list for the majority of businesspeople, according to a monthly internet survey run by The University of Nottingham Institute for Enterprise a...