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A study of eye movements during simulated travel toward a grove of four stationary trees revealed that observers looked most at pairs of trees that converged or decelerated apart. Such pairs specify t...
Innovativeness in design investigated by eye movements and pupillometry
design innovation innovativeness eye tracking pupillometry adaptation attractiveness innovativeness repeated evaluation technique (RET)
2009/12/31
Innovative designs often break common visual habits by integrating more or less familiar parts into a new concept (Leder & Carbon, 2005). When design innovation is realized in an overly advanced way, ...