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Study on the Construction of Enterprise Quality Culture for Brand Strategy
Quality Culture Brand Strategy Quality Culture Construction
2013/2/23
Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this ...
International brand strategy of Taiwanese hi-tech enterprises
International brand marketing hi-tech enterprise Acer Trend Micro
2014/3/20
This paper compares two Taiwanese high-tech enterprises, Acer and Trend Micro, which choose different international brand marketing strategies due to the diverse managing types and product characteris...